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I build brands people want to be part of.

Woman OOTD in Elevator Mirror Instagram Story
Two Friends Cheersing Smoothies Instagram Story
6 Girl Friends at a Pilates Class After with a Glass of Champagne Taking a Mirror Selfie Instagram Story
Instagram Story of a Picture of a Laptop Showing Someone Got Tickets to a Show

I connect people, brands and ideas through strategy, creativity and experiences that mean something. With 11+ years across agency and in-house marketing, I bring together big-picture thinking, strong relationships and a commercial mindset to build brands, create opportunities and drive growth.

AGENCY +
IN-HOUSE

YEARS IN MARKETING

11+

EXPERIENCE

B2B + B2C

EXPERIENCE

$2M+

Media Investments Managed

WHAT'S NEXT

The best is yet to come.

My most recent chapter at John Anthony Wine & Spirits came to an unexpected close when my position was eliminated as part of a company-wide restructuring.

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While it wasn't the ending I'd planned, it's given me the opportunity to be intentional about what's next. I'm looking for a place where I can put down roots, contribute meaningfully and continue growing alongside a team that's building something exciting.

JOHN ANTHONY WINE & SPIRITS

Bringing it all together.

Napa brought together everything I'd learned: brand strategy, customer experience, creative execution and commercial growth. Stepping into the CPG side of wine, I helped sharpen the brand story, connect with younger consumers and create a more cohesive experience across retail, digital, social and events. By connecting the creative and commercial sides of marketing, I contributed to increased consumer engagement, tasting room traffic and sales across DTC and distributor channels.

BIGSBY'S FOLLY

Getting closer to the customer.

An unexpected opportunity brought me into the wine industry, where I could see the direct impact of marketing on the business. I built a new corporate sales channel, secured corporate accounts and booked events that generated new revenue. I also strengthened wine club conversion and retention while creating experiences and partnerships that brought new customers through the doors. It reinforced something I believed all along: strong relationships drive real growth.

DOWNTOWN DENVER PARTNERSHIP

Shaping the story from the inside out.

I moved to Denver to take on a leadership role and help shape how the city told its story. I brought greater structure and collaboration to the marketing team, improving efficiency and creating more space for strategic thinking. By connecting programs, campaigns and priorities around a shared vision, we built a more consistent and compelling story for Downtown Denver.

FLYNN WRIGHT

Expanding my perspective.

I was recruited to take on a new challenge, expanding my experience across industries, audiences and channels. Managing integrated campaigns and multimillion-dollar media investments, I developed targeted strategies that helped clients make smarter use of their budgets. I also contributed to new business, including a destination marketing strategy that helped win the Catch Des Moines account. It strengthened my ability to connect creative thinking with commercial results.

TWO RIVERS MARKETING

Learning to connect the dots.

Agency life taught me to see the bigger picture. Working across multiple divisions of a global brand, I built strong client and internal relationships that opened doors to new business and better ideas. By connecting teams, simplifying complex marketing challenges and improving how we worked, I helped create more cohesive brand experiences, strengthen collaboration and make smarter use of client budgets.

WORKIVA

Where it started.

I started my career in event marketing, getting a behind-the-scenes look at everything it takes to bring a brand to life. I loved the energy of making something happen, but I became just as curious about the strategy behind it. That curiosity led me to the agency world.

My career has taken me across industries, cities and both sides of the marketing equation. Some moves were intentional leaps, others unexpected turns. Each experience has shaped how I think, lead and approach what's next.

Every chapter brought me here.

THE JOURNEY

THE WAY I SEE IT

A great product isn't enough.

People have endless choices. Great products might get their attention, but what makes them choose one brand over another?

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I believe the difference is connection. The brands that stand out understand their audience, have something meaningful to say and create experiences people want to be part of.

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That's where great marketing begins. With people, not products.

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Bring it to life.

I turn plans into action, bringing the right people, ideas and channels together to create experiences that connect and deliver results.

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Shape the strategy.

I connect the insights, define what matters and build a clear plan that aligns creative thinking with business goals.

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Find the opportunity.

I start by asking questions. Understanding the business, the audience and the challenge often reveals opportunities others might overlook.

HOW I WORK

From insight to impact.

SELECTED WORK

Strategy that turns into something people can experience.

Different brands. Different challenges. One common thread: finding the right opportunity and bringing people together to make something happen. Here's a look at how I've put that thinking to work.

SERIAL WINES

Reimagining the brand experience for a new generation.​

Serial Case Study Image
Serial Case Study Image

BIGSBY'S FOLLY

Building new paths to revenue — and stronger reasons to return.​

Bigsby's Corporate Happy Hour
Bigsby's Corporate Happy Hour

DOWNTOWN DENVER

Building alignment inside to change perception outside.

My Denver Video Image

CATCH DES MOINES

Reaching the right people. Not everyone.

Catch DSM Video Image

MILLER ELECTRIC

Turning fragmented marketing into one connected experience.

Miller Customer Journey Summary

BEYOND THE WORK

The person behind the strategy.

I'm naturally curious, always up for trying something new and usually planning my next trip, restaurant reservation or little personal project.

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The same curiosity that drives how I approach marketing follows me outside of work. I love understanding what makes people tick, discovering new places and finding creative ways to bring people together.

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Whether I'm learning something new, planning an experience or tackling a challenge, I tend to go all in.

Lauren O'Brien Headshot

CURRENTLY OBSESSED WITH

Making things from scratch that I could very easily buy. Homemade pasta is the latest experiment.

A HILL I'LL DIE ON

Champagne doesn't need an occasion.

A BRAND I WISH I BUILT

Erewhon — turning grocery shopping into a status symbol is pretty genius.

A RABBIT HOLE I RECENTLY FELL DOWN

How Graza made olive oil feel like something everyone suddenly needed on their countertop.

I'LL ALWAYS SAY YES TO

A last-minute trip, trying the new restaurant or an excuse to dress up.

NEXT PLACE ON MY LIST

Japan — for the food, the energy of the cities, and something new around every corner.

Let's build something worth being part of.

I'm excited about what's next — new challenges, fresh perspectives and the opportunity to make a meaningful impact with a great team.

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Have something in mind? I'd love to hear about it.

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